About the Initiative

ABOUT THE INITIATIVE

The Home of Innovation is a focal point for those committed to innovation and growth, bringing together the best minds and organizations interested in the future of the Middle East and North Africa (MENA) region.

The initiative connects SABIC with industry-leading companies to identify market needs and develop the innovative solutions that answer them.

ABOUT THE PLACE

In Riyadh’s Techno-Valley, we are building a unique Home of Innovation facility – a place for inspiration and collaboration.

The Demonstration Home will be fully furnished for modern, comfortable and sustainable living. Partners and guests tour the rooms using a digital keycard to unlock information.

The Collaboration Center is a space for visitors to discuss global challenges and seek partnership opportunities, or they can simply use their digital keycards to explore innovative products and materials among several key markets.

Click on an image to view it full screen.

The above are conceptual renderings and are subject to change

OUR JOURNEY

Welcome to the Home of Innovation where your journey from ideas to industry begins.

Play the video to discover more.

OUR VISION

The Home of Innovation initiative is, above all, a platform for SABIC and its partners to come together and explore how to turn the world’s greatest challenges into opportunities for innovation and growth.

Play the video to discover more.

FAQs

WHAT IS THE HOME OF INNOVATION INITIATIVE?
The Home of Innovation is a SABIC growth initiative that combines marketing, innovation and technology to create demand and grow business on a local, regional and global level.
HOW DOES THE INITIATIVE WORK?
We provide the environment and the expertise needed to link partners, markets, and new materials. Together we identify market needs and develop the solutions. We facilitate connections between our partners and government. By helping our partners do business in the region, we also create new opportunities for SABIC.
WHY IS THE FACILITY LOCATED IN THE KSA REGION?
The KSA region faces challenges such as population growth, changing energy resources, rapid urbanization and shifts in economic influence. The Home of Innovation initiative responds to these challenges by attracting partners and becoming a catalyst for the region to design, specify, manufacture, sell and consume more locally.
WHY BUILD THE DEMONSTRATION HOME?
The facility helps to create a vision and inspire the region to think about what could be adopted locally. It will be located strategically alongside the SABIC Plastics Application Development Center (SPADC) in Riyadh’s Techno-Valley at King Saud University. Guests will explore commercially available systems and products that perform well and provide an interactive and memorable experience.
WHY CREATE THE COLLABORATION CENTRE?
This open, engaging environment educates visitors about the challenges faced in the region and the opportunities they present. It showcases SABIC, its partners, and the combined offerings to the marketplace.
WHO IS COLLABORATING WITH SABIC?
Partners in the Home of Innovation have an interest in growing their business in the MENA region; offer respected and recognized brands; those with a system or product that meets the initiative’s technical performance requirements.
  • ABOUT THE PLACE

    In Riyadh’s Techno-Valley, we are building a unique Home of Innovation facility – a place for inspiration and collaboration.

    The Demonstration Home will be fully furnished for modern, comfortable and sustainable living. Partners and guests tour the rooms using a digital keycard to unlock information.

    The Collaboration Center is a space for visitors to discuss global challenges and seek partnership opportunities, or they can simply use their digital keycards to explore innovative products and materials among several key markets.

    Click on an image to view it full screen.

    The above are conceptual renderings and are subject to change
  • FAQs
    WHAT IS THE HOME OF INNOVATION INITIATIVE?
    The Home of Innovation is a SABIC growth initiative that combines marketing, innovation and technology to create demand and grow business on a local, regional and global level.
    HOW DOES THE INITIATIVE WORK?
    We provide the environment and the expertise needed to link partners, markets, and new materials. Together we identify market needs and develop the solutions. We facilitate connections between our partners and government. By helping our partners do business in the region, we also create new opportunities for SABIC.
    WHY IS THE FACILITY LOCATED IN THE KSA REGION?
    The KSA region faces challenges such as population growth, changing energy resources, rapid urbanization and shifts in economic influence. The Home of Innovation initiative responds to these challenges by attracting partners and becoming a catalyst for the region to design, specify, manufacture, sell and consume more locally.
    WHY BUILD THE DEMONSTRATION HOME?
    The facility helps to create a vision and inspire the region to think about what could be adopted locally. It will be located strategically alongside the SABIC Plastics Application Development Center (SPADC) in Riyadh’s Techno-Valley at King Saud University. Guests will explore commercially available systems and products that perform well and provide an interactive and memorable experience.
    WHY CREATE THE COLLABORATION CENTRE?
    This open, engaging environment educates visitors about the challenges faced in the region and the opportunities they present. It showcases SABIC, its partners, and the combined offerings to the marketplace.
    WHO IS COLLABORATING WITH SABIC?
    Partners in the Home of Innovation have an interest in growing their business in the MENA region; offer respected and recognized brands; those with a system or product that meets the initiative’s technical performance requirements.